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Stereoscopic 3D entertainment looks set to be the next big thing, especially after what Avatar had done for the movie industry on the whole. After that, surely you would have come across a slew of 3D movies, and it is safe to say that none of them actually lived up to what Avatar delivered, making them more of an afterthought instead of being primarily a 3D movie. Well, that hasn’t stopped hardware manufacturers of consumer electronics to deliver 3D devices into your living room, what with a slew of 3D HDTVs being touted at CES earlier this year. This time round, the focus has shifted to projectors, and Sony’s inaugural 3D front projector would come in the form of the VPL-VW90ES.

Designed with the custom and specialty consumer electronics market in mind, the VPL-VW90ES is the first projector from Sony to be branded with their very own “Elevated Standard” (ES) moniker, which points toward a high build quality and outstanding video experience. Not only that, it was also specially built to integrate with third-party control systems seamlessly. The Silicon X-tal Reflective Display (SXRD) full HD (1920 x 1080) projector is capable of delivering film-like performance with Sony’s 24p True Cinema, where you will get frame sequential 3D technology alongside active-shutter glasses which will co-operate with Sony’s proprietary 240Hz high frame rate technology, resulting in smooth, full high-definition 3D images.

Not only that, this new 240Hz high frame rate drive will also be able to support minimize cross talk for minimal image distortion, where Sony touts will deliver an unrivalled 3D and 2D high definition cinematic experience. A solitary Ultra High Performance (UHP) lamp is also capable of driving a brightness level of 1,000 ANSI lumens, and your eyes will be blown away by a sharp, deep black picture courtesy of Sony’s Advanced Iris 3 technology. Expect the VPL-VW90ES SXRD 3D front projector to arrive this month for around $10,000. Not cheap, but it might be worth every penny when it comes to home entertainment.

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